Terms of Service

Last updated: 25 April 2026

These Terms of Service ("Terms") govern your access to and use of the Chase Up website, application, and related services (the "Service") provided by ARYANETIX LTD (Company No. 11425860), trading as Chase Up ("we", "us", "our"). By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, you must not use the Service.

These Terms should be read alongside our Privacy Policy and, where you process personal data of your clients or contacts through the Service, our Data Processing Agreement (available on request from privacy@chaseup.io), which forms part of these Terms.

1. About the Service

Chase Up is a business workflow and messaging tool that helps UK accountancy practices and their staff organise client work, track filing obligations, and send reminders and communications to the clients and contacts they have added to the Service.

The Service is provided as a productivity and communications tool only. It does not provide tax, legal, accounting, regulated financial, or other professional advice. Outputs, reminders, classifications, and suggestions produced by the Service — including AI-generated content — are for operational assistance only. You are solely responsible for the accuracy, legality, and appropriateness of the information you upload, enter, send, or rely on through the Service.

2. Eligibility

To use the Service, you must:

Business-to-business service. The Service is offered only to businesses and professional users. It is not directed at consumers, and you confirm on signup that you are entering into these Terms in the course of a business, trade, profession, or craft.

Consumer rights: Nothing in these Terms affects any statutory rights you may have as a consumer under UK law where, exceptionally, those rights apply. Where a mandatory consumer protection provision conflicts with these Terms, the consumer protection provision prevails to the extent of the conflict.

3. Your account

You are responsible for maintaining the confidentiality of your login credentials and for all activity carried out through your account.

You must:

3.1 Groups, practices, and roles

The Service organises your organisation into a group (the legal entity or umbrella that signs up) and one or more practices (operational units within the group, for example separate offices, brands, or trading divisions). Clients, obligations, and documents are scoped to a practice. Group-level users may have read access across all practices in the group; write access is always scoped to the practices a user is a member of.

You assign each user one or more roles (for example owner, firm admin, group ops manager, practice admin, practice manager, practice staff, or reviewer). Each role is governed by a permission matrix maintained by us. By inviting a user, you confirm you have authority to grant them the role you select and that the user is acting in a business capacity for your group or practice.

You are responsible for:

3.2 Firm verification before paid subscription

Signup is intentionally low-friction: we do not collect identity documents at sign-up. Before you can convert from a free trial to a paid subscription, at least one administrator of your group must complete firm verification. This typically means matching a Companies House officer record for your group's legal entity, or — where Companies House records are incomplete — verifying the firm via a third-party identity-verification service or Open Banking account-name matching.

We use verification only to confirm that the person paying is authorised to act for the firm. If verification cannot be completed, the trial will end and the account will not be charged. Frozen verification holds do not count as cancellation by us.

4. Your responsibilities

4.1 Accurate data

You are responsible for ensuring that all data you enter into or upload to the Service is accurate and kept up to date. The Service relies on the information you provide, and incorrect information may lead to incorrect outputs, missed deadlines, or inappropriate communications.

4.2 Messaging responsibility and your role as controller

Where you use the Service to send messages, store contacts, or manage client data, you are the data controller for that personal data and we act as your data processor. Our processing on your behalf is governed by our Data Processing Agreement.

When using messaging features, you represent and warrant that:

Upstream platform policies apply to you. Your use of messaging features must also comply with the policies of the channels they ride on, including Meta's WhatsApp Business Messaging Policy and Commerce Policy, and Apple App Store and Google Play developer policies where you access the Service via mobile. We will make summaries of these policies available on request. Breach of an upstream platform policy may result in your account being suspended or messaging being blocked.

You acknowledge that messaging delivery depends on third-party networks and platforms, and we do not guarantee delivery, receipt, read status, or timeliness. You also acknowledge that WhatsApp Business messaging is not end-to-end encrypted; it is TLS-encrypted in transit and content is processed by our messaging providers under their respective terms.

4.3 Prohibited use

You must not:

4.4 Fair use

We may impose reasonable fair-use limits on messaging volume, API calls, contact counts, or storage. Where we do, we will publish those limits in your plan terms or notify you in advance. Indicative fair-use limits at the date of these Terms include a soft cap of 500 internal team messages per staff member per month and auto-deprovisioning of staff accounts after 90 days of inactivity (with prior warning). We may take action (including rate-limiting, suspending messaging, or contacting you) where your use materially exceeds fair-use expectations, affects Service stability, or creates disproportionate third-party costs. Sustained overage may be charged at £0.05 per excess internal message, but only after we have notified you and given you a chance to reduce usage.

5. Subscription, payment, and trials

5.1 Pricing model

Chase Up is sold on two transparent plans (see section 5.7a for the full annual contract terms):

Pay-as-you-grow — £2.99 per client per calendar month. No commitment, cancel anytime.

Annual contract — £2.49 per client per calendar month, billed monthly. 12-month commitment; saves approximately 17% versus Pay-as-you-grow.

Both plans include unlimited team members and all channels (WhatsApp, SMS, email, in-app, push). No seat fees, no setup fees, no per-message charges. Add-on services such as dedicated WhatsApp numbers or auto-retrieval (Open Banking, HMRC, Companies House) may be priced separately when launched.

VAT is charged in addition to the prices above where applicable.

5.2 Free trial

We offer a 30-day free trial on signup. During the trial:

The trial is your evaluation window. As Chase Up is a business-to-business service supplied to professional users, the statutory consumer right of withdrawal (the 14-day "cooling-off" period under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013) does not apply. The free trial serves as the equivalent evaluation period.

If you do not complete firm verification (section 3.2) and add a payment method by the end of the trial, the trial ends, chases pause, and your account becomes read-only pending action. We do not auto-charge a card we do not hold.

5.3 Trial misuse

The trial is provided in good faith for genuine evaluation. The following constitute trial misuse and may result in immediate termination of the trial, a permanent ban from paid use of the Service, and a refusal of future signups from associated entities or individuals:

Where we identify suspected trial misuse we may, without notice, suspend the trial, require additional verification, terminate the account, and recover any third-party costs (for example messaging fees) we incur as a result.

5.4 Client count definition

For pricing purposes, your "client count" in a given calendar month is the number of client records in your firm's Chase Up workspace, excluding your firm's own internal record (the "self-firm" entry created during onboarding). Every other client counts.

There is no rolling-window filter and no messaging-activity threshold. The count is simply the number of clients in your workspace.

Your live client count is visible in Settings → Billing at all times. Each time you add a client, Chase Up confirms the impact on your subscription before applying the change (see section 5.5).

To reduce your bill, archive clients you no longer service. Archived clients stop counting toward billing from the next billing period (see section 5.5 for the mid-cycle behaviour) and remain restorable at any time from Settings — all their data (obligations, conversations, documents, audit trail) stays intact. Permanent deletion is a separate, irreversible action also available.

We publish this definition on our pricing page. We commit that this definition will only ever change in a way that is more generous to you (for example by adding more zero-charge categories) — never in a way that increases the client count without your consent.

5.5 Billing mechanics

Billing in advance. Your subscription is a per-client licensed plan. You are billed monthly in advance for the number of clients in your workspace at the start of each billing period. The first invoice is created at conversion from trial.

Billing-cycle anchor. Your billing day-of-month is fixed to the day you signed up for the trial. For example, if you signed up on 5 May, you are billed on the 5th of every month thereafter. Stripe handles month-end edge cases (such as February for a 31st signup) automatically.

Adding clients mid-cycle — confirmation before every change. Every time you add a client to your workspace, Chase Up shows you a confirmation sheet with the impact on your subscription before the change is applied. Two outcomes:

You may cancel any addition at the confirmation sheet before committing. Both the confirmation and any cancellation are recorded in your audit log with the user who took the action and the timestamp.

Mid-cycle archives and deletions. When you archive or delete a client mid-cycle, the change takes effect in the next billing period — not the current one. Clients archived or deleted during the current period continue to count toward that period's invoice. This prevents end-of-month gaming (archive on the last day, restore on the first day of the next period). The lower count reduces your bill starting from the next monthly invoice onwards. Archived clients are fully restorable at any time from Settings → Archived clients; deletion is permanent.

Failed payments. If a charge fails — whether your monthly invoice, an immediate bulk-add charge, or a queued pro-ration — we retry on a deterministic schedule: an immediate retry, then again on Day 3, Day 7, and Day 14 from the first failure. Throughout the 14-day retry window your account retains full access. From Day 15 the account enters a read-only state (you may view and export data, but outbound chases pause). If payment has not been recovered by Day 21, the subscription is cancelled and outbound is fully suspended; your data is retained per section 13 and the Privacy Policy for the grace period there described.

No payment method on file. If your saved card has expired, been removed, or been declined, single client additions are still allowed and accrue to your next invoice with a warning shown on the confirmation sheet. Bulk additions (three or more clients) are blocked until a valid payment method is added through Settings → Manage billing. This protects you from accumulating unpaid charges.

5.6 Cancellation and no refunds

You may cancel at any time through the Service or by emailing support@chaseup.io. Cancellation:

No refunds are issued on paid charges. This includes mid-cycle cancellations, partially used months, annual commitments, and unused message credits. The 30-day free trial is the evaluation period and is provided in lieu of any post-paid refund right. This is a B2B contract; the statutory consumer cooling-off right does not apply (see section 5.2).

5.7 Price changes — Pricing Promise

We publish the following commitments on our pricing page and incorporate them into these Terms:

  1. £2.99 per client per calendar month. No seat fees. No setup fees. No per-message charges. (See section 5.4 for the client-count definition.)
  2. Your price will not jump. Any price increase is capped at CPI + 5% per year, with at least 60 days' notice before it takes effect.
  3. You can see your client count in-app every day, and you can cancel in two clicks.
  4. Archive a client to pause billing for them in the next cycle. Mid-cycle archives reduce your next monthly invoice — not the current one. This prevents gaming around the billing anchor day. Archived clients stay restorable from Settings at any time, with all their data intact.
  5. First 20 pilot firms: price locked for 24 months from the date of paid conversion.
  6. Sub-processor fee pass-through. Our pricing reflects fees from third-party providers (notably the WhatsApp Business Platform via Twilio, SMS carriers, our payment processor, and our AI providers). If any of these materially increase their per-unit fees to us, we may pass through the documented change in addition to the CPI+5% annual cap in point 2, with the same 60 days' notice and the same right to cancel before the change takes effect. We will publish the specific cost line being passed through (for example, "WhatsApp utility template +£0.01 per send") so the increase is auditable.

We may change other commercial terms (bundle prices, add-on prices, fair-use limits) on at least 30 days' notice. If you do not accept a change, you may cancel before it takes effect.

5.7a Annual contract option

You may choose between two billing plans at sign-up. Both are charged monthly in advance per the mechanics in section 5.5; the only differences are the per-client rate and the commitment term.

5.7a.1 Pay-as-you-grow. £2.99 per client per calendar month, billed monthly, with no minimum term. You may cancel at any time per section 5.6, and archiving a client pauses billing for them from the next billing period per section 5.4.

5.7a.2 Annual contract. £2.49 per client per calendar month (a saving of approximately 17% versus Pay-as-you-grow), billed monthly. By choosing this plan, you commit to twelve (12) calendar months of service. During the commitment term, you may not cancel via the self-service portal. To end the contract early, you must contact support@chaseup.io; we may invoice the remaining months of the term at the standard Pay-as-you-grow rate of £2.99 per client per month, or agree alternative exit terms at our discretion. Upon completion of the 12-month term, your contract auto-renews for a further 12 months at the same rate, subject to the Pricing Promise (section 5.7) CPI+5% cap and 60-day notice on any rate change. You may switch to Pay-as-you-grow at the renewal window (the 30 days before your contract end date).

5.7a.3 Pilot firms — locked rate for 24 months. Annual contract subscribers within the first 20 pilot firms have their rate locked at £2.49 per client per month for 24 months from paid conversion, in line with section 5.7 point 5.

5.7a.4 Choice of plan. Pay-as-you-grow is the default at sign-up. You may switch to Annual contract at any time from Settings, which initiates a new 12-month commitment term starting on the switch date. Switching from Annual contract to Pay-as-you-grow is only available at the renewal window described in 5.7a.2.

5.8 Taxes

Prices exclude VAT unless otherwise stated. Where VAT applies, it will be added at the prevailing rate.

6. Beta, pilot, and early-access services

During any beta, pilot, friends-and-family, or early-access phase (together, "Beta Services"):

We will tell you when a feature or your account is operating under Beta Services terms.

7. AI-powered features

The Service uses third-party AI providers to classify inbound messages, extract information from documents, draft communications, and produce operational insights.

You acknowledge that:

8. Intellectual property

8.1 Our intellectual property

The Service — including its design, code, features, branding, documentation, knowledge graph, and all related content (excluding your data) — is owned by ARYANETIX LTD or its licensors and is protected by applicable intellectual property laws. Except as expressly granted in these Terms, no rights are granted to you.

8.2 Your data

You retain ownership of the data you upload or enter into the Service ("Customer Data"). You grant us a limited, non-exclusive, worldwide, royalty-free licence to host, process, transmit, display, and otherwise use Customer Data solely to:

This licence ends when you delete the relevant Customer Data or terminate your account, subject to retention permitted by law and described in our Privacy Policy.

8.3 Third-party data sources

The Service may integrate with third-party data sources including Companies House, HMRC, and government or regulator feeds. Data from these sources is provided "as is" and may contain errors, delays, or gaps. You should verify critical information (including filing deadlines and statutory obligations) before acting on it.

8.4 Feedback

If you provide us with suggestions, ideas, or feedback, we may use them without restriction and without obligation to you.

9. Data protection and security

9.1 Roles

We are the controller of personal data we collect about you directly (e.g. account data). You are the controller of the personal data you upload about your clients and contacts, and we are your processor for that data. Details are set out in our Privacy Policy and Data Processing Agreement.

9.2 Cooperation with your compliance obligations

We will provide reasonable assistance to enable you to comply with your obligations under UK data protection law, including:

9.3 Security

We apply appropriate technical and organisational measures to protect Customer Data, as described in our Privacy Policy. These include TLS encryption in transit, access controls, tenant isolation by group and practice, audit logging of sensitive actions, and use of vetted UK-GDPR data processors. We commit to security as the default, not as a configurable feature; for example, file uploads are stored in private object storage and accessed via short-lived signed URLs.

You are responsible for securing your credentials, the devices you use to access the Service, and the role assignments you make for users in your group.

We do not currently make claims of, and you should not infer, any specific external security accreditation (for example SOC 2, ISO 27001, Cyber Essentials, or any professional body endorsement). Where we obtain such accreditations we will publish them.

10. Service availability

10.1 Availability target

For paid plans, we target 99.5% monthly availability measured excluding scheduled maintenance, force majeure events, and failures in third-party services outside our reasonable control. No availability commitment applies to free trials or Beta Services. This target is a best-efforts goal; failure to meet it does not in itself entitle you to a refund or service credit.

10.2 Maintenance

We may carry out scheduled maintenance that temporarily affects availability. Where practicable we will give advance notice via email or in-app notification.

10.3 Changes to the Service

We may update, modify, or discontinue features. Where we discontinue a material feature on paid plans, we will give at least 30 days' notice where reasonably practicable. Because the Service is paid in advance and no refunds apply (section 5.6), if we materially reduce the core functionality of a plan mid-billing-period we will instead extend the affected paid period by a corresponding number of days at no charge, or — at our discretion — issue an equivalent service credit.

10.4 Suspension

We may suspend or restrict your access where we reasonably believe:

Where practicable we will notify you before suspension and give you an opportunity to cure.

11. Limitation of liability

The Service is a tool. We use reasonable care and skill in operating it, but we do not guarantee that every task will be completed, every message will be delivered, every deadline will be surfaced, or every output will be error-free.

11.1 Excluded losses

To the maximum extent permitted by law, we will not be liable for:

11.2 Liability cap

Our total aggregate liability arising out of or in connection with these Terms and the Service, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, will be limited to the greater of:

For Beta Services or free trials where no fees have been paid, the cap is £100.

11.3 Non-excludable liability

Nothing in these Terms limits or excludes liability for:

11.4 Consumer rights

Although the Service is provided B2B (section 2), if you are exceptionally treated as a consumer under applicable law, nothing in this section affects your rights under the Consumer Rights Act 2015 or other mandatory consumer protection legislation.

12. Indemnity

You agree to indemnify and hold harmless ARYANETIX LTD, its directors, officers, employees, and agents from claims, damages, losses, liabilities, costs, and reasonable legal expenses arising from:

This indemnity does not apply to the extent a claim arises from our own breach of these Terms, our negligence, or our wilful misconduct.

13. Termination, retention, and deletion

13.1 Termination by you

You may stop using the Service at any time. To cancel a paid subscription, use the cancellation option in the Service or email support@chaseup.io. Cancellation takes effect at the end of the current paid month and no refund is payable for the unused portion (section 5.6). To request deletion of your account and associated personal data, email privacy@chaseup.io.

13.2 Termination by us

We may suspend or terminate your account where:

13.3 Retention and deletion

On termination, archive, or deletion request, the following retention rules apply:

14. Publicity and marketing

We will not use your name, logo, or case study in public marketing materials without your prior written consent. We will not send public communications or outbound marketing referencing you without explicit recipient and content approval. We may reference the existence of a commercial relationship (without identifying you by name) in aggregated statistics, investor materials, and regulatory filings.

15. Governing law and disputes

15.1 Governing law

These Terms are governed by and construed in accordance with the laws of England and Wales.

15.2 Jurisdiction

The courts of England and Wales have exclusive jurisdiction to settle any dispute arising out of or in connection with these Terms, except that:

15.3 Informal resolution

Before starting formal proceedings, we encourage you to contact us at legal@chaseup.io to discuss the dispute. We will engage in good-faith discussions to try to resolve it within 30 days.

16. General provisions

16.1 Severability

If any provision of these Terms is found by a court to be unenforceable, that provision will be deemed severed and the remaining provisions will continue in full force and effect.

16.2 Entire agreement

These Terms, together with our Privacy Policy, Data Processing Agreement, and any order form or plan terms agreed in writing, form the entire agreement between you and ARYANETIX LTD regarding the Service and supersede any prior agreements.

16.3 Waiver

Our failure to enforce a provision is not a waiver of that provision or our right to enforce it later.

16.4 Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations in connection with a merger, acquisition, reorganisation, or sale of assets, provided the assignee agrees to be bound by these Terms.

16.5 Third-party rights

A person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.

16.6 Notices

We may send notices to the email address associated with your account. You may send notices to legal@chaseup.io (formal) or support@chaseup.io (operational).

16.7 Force majeure

Neither party is liable for delay or failure caused by circumstances beyond their reasonable control, including internet outages, third-party platform failures, industrial action, or government action.

16.8 Changes to these Terms

We may update these Terms from time to time. For material changes affecting your rights or obligations, we will give at least 30 days' notice by email or in-app notification before the changes take effect. Your continued use of the Service after the changes take effect constitutes acceptance of the revised Terms. If you do not accept the changes, you may cancel your subscription before they take effect.

16.9 App store terms

If you access the Service via the Apple App Store or Google Play, the relevant platform's terms also apply. In the event of conflict with respect to app distribution, device permissions, or platform-specific matters, those platform terms take precedence over these Terms.

17. Contact us

Legal and contractual: legal@chaseup.io

Account and support: support@chaseup.io

Privacy and data rights: privacy@chaseup.io

Post: ARYANETIX LTD, 52a High Street, Beighton, Sheffield, S20 1ED, United Kingdom